Tha Lights Global
TLG CRM
Athlete CRM · Built for TLG Sports Agency
Every prospect, every deal,
one source of truth.
TLG CRM replaces the spreadsheet. Manage athletes across Football, Basketball, Women's Basketball, and Recruitment — with NIL deals, spend, and follow-ups tracked in one place.
The Data Model
Built around how TLG actually works
Color-coded sections mirror the TLG workflow — from prospect intake all the way through NIL revenue and spend.
Athlete Profile
- Athlete Name
- Status
- Age
- Graduating Class
- Class Rank
- School
- School Level
- Location
Contact
- Parent / Guardian
- Contact Phone
- Contact Email
Social
- Instagram Handle
- TikTok Handle
- IG Followers
- TikTok Followers
Revenue
- NIL Offers ($)
- Agency Commission
- Net Agency ($)
Spend
- Sneakers
- Merch
- Flights
- Hotel
- Other
- Total Spend
Pipeline
- Next Action
- Follow-Up Date
- Notes
★
Pipeline Clarity
Move athletes from Prospect → Signed → Active with statuses you can filter and report on.
★
Money In, Money Out
NIL offers, agency commission, sneakers, merch, travel — net agency revenue per athlete, automatically.
★
Never Miss a Follow-Up
Next Action and Follow-Up Date on every record so no recruit slips through the cracks.
Ready to ditch the spreadsheet?
TLG CRM is in active use across the agency. Reach out to get an account provisioned.
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